Running footwear technology has changed dramatically in recent years, especially among elite athletes. As records continue to be shattered, athletes become faster and qualifying standards are lowered, long-standing records continue to be broken. Material innovations have led to a new landscape of ‘super shoes’, where runners are opting for higher stacks, more cushioning, and more propellent racing shoes.
It is Under Armour’s mission to empower athletes by providing them with a wide range of performance solutions they did not know they needed and now can’t imagine living without. It begins with listening to the athletes and making their problems their own. They found that underfoot experience played a fundamental role in athlete performance, so they needed to start from scratch to improve athletes’ efficiency and speed.
To make every stride more purposeful, efficient, momentum-building, and acceleration-enhancing, UA created an all-new marathon shoe and track spike: the UA Flow Velociti Elite. The new UA Flow technology in these new footwear offerings redefines fast for pro athletes chasing the finish line this racing season.
Recent UA Mission Run accomplishments have included Weini Kelati winning and breaking the course record of US 5k Championships with Flow Velociti Elite, Sharon Lokedi winning the Hawaii Half Marathon and running a 10k personal best for second place at the Mastercard 10k in NYC, and Kasey Knevelbaard finishing second at the BAA Mile. After recent success in the Elite, Lokedi is looking to take her distance to the next level in the fall as she trains for her first-ever competitive marathon, the NYC Marathon.
The wear-testing process preceded these recent victories. Last fall, while the UA Flow Velociti Elite was still in its prototype stage, elite runner Jordan Tropf ran three marathons (Baltimore, Chicago and Boston) in three consecutive days in this shoe. All told, he ran 78.6 miles, averaging 2:30:30 per race. This feat, along with his testimony about the shoe, shows how it pushed the limits of performance even as a prototype, and his feedback was invaluable in refining the production model you’ve seen on UA Mission Run athletes.
“AS WE CREATED AND ITERATED, WE WERE ABLE TO TEST WORKING PROTOTYPES ‘IN THE WILD’ DURING COMPETITIVE RACES IN ORDER TO VALIDATE AND GET MORE ATHLETE INSIGHTS. THE RESOUNDING FEEDBACK WAS THAT WE CREATED SOMETHING SPECIAL AND UNIQUE, AND NAILED THE INTENT OF DELIVERING A PROPULSIVE RACE-DAY SOLUTION ACROSS MARATHON DISTANCE.”
Douglas Smiley, Product Director for Compete Run Footwear at Under Armour
The UA Flow Velociti Elite was designed specifically for marathon runners who need speed and efficiency. Designed to compete with the top shoe competitors, the Flow Velociti Elite is the perfect racing shoe for runners seeking a balance between flexibility and cushioning. In the Velociti Elite, every stride is amplified by a full-length carbon fiber plate sandwiched between soft midsole foam that compresses and springs back to deliver explosive lift-offs. A dynamic WARP 2.0 upper enhances breathability and lightweight containment, while supercritical Flow foam creates a seamless, lightweight ride. Additionally, the UA Flow Velociti Elite features a TPE sockliner for enhanced resilience and bounce.
After launching on UA.com in June 2022 ahead of the USATF Championships and the World Championships, the UA Flow Velociti Elite went global in the spring of 2023.
The UA Flow Velociti Elite is now available online and in Under Armour Brand Houses.
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The correct selection of sports shoes to best meet the running steps. This supports better endurance of the athlete. Thank you for sharing and detailed analysis.