Global endurance athlete and advocate Natalie Dau is set to take on an extraordinary feat once again, running 1,000 kilometres in just 12 days as part of Project 1000 2025. From Monday, 21 April to Friday, 2 May 2025, Natalie will traverse Luzon, Philippines, covering between 60 to 100 kilometres per day on foot, pushing the limits of human endurance while championing a cause close to her heart—empowering girls through movement, building body confidence and fostering educational opportunities.
Starting in Santa Ana, Natalie’s journey will take her through some of Luzon’s most iconic locations, including Laoag, Vigan, Baguio, Tarlac, and Angeles, before finishing at Jollibee’s flagship store in Bonifacio Global City (BGC), Manila. Through her extensive social media platforms, Project 1000 will showcase the diverse landscapes and rich culture of the Philippines, offering a powerful narrative of resilience, strength, and community.
As a key sponsor of Project 1000 2025, Jollibee will play a vital role in supporting this initiative. Aside from contributing to raising funds, Jollibee will be hosting Natalie and her team in select Jollibee restaurants along the route. In these stores, Natalie and Jollibee will also share meals to children in underserved communities, ensuring that the impact of this challenge goes beyond just raising awareness. “We’re delighted to partner with Natalie for Project 1000, as we have always sought to support initiatives that align with our values. This partnership allows us not only to continue bringing joy to underserved communities, but also celebrate resilience and determination, and the power of working together to create a positive impact in the community,” shared Dorothy Dee-Ching, Marketing Head of Jollibee Philippines.
“Project 1000 is not just about running – it’s about proving that challenges can be transformed into opportunities to uplift others. Every step I take in the Philippines is dedicated to empowering young girls to believe in themselves and dream bigger. With partners like Jollibee, we can turn this journey into real, lasting change,” added Natalie Dau.
To mark the grand finale, Jollibee will host a special celebration in their flagship store in BGC for Natalie, supporters, and those who joined the run along the way. This event will be a moment of reflection, gratitude, and community, honouring the resilience and generosity that Project 1000 represents.
Beyond the physical challenge, Project 1000 is a mission to drive meaningful change. Natalie will use this journey to raise funds for girls’ empowerment initiatives, with a focus on promoting movement, self-confidence, and education. The run will support local and international charities, including on-the-ground visits to schools providing scholarships for children in need, with donations being made here.
In the lead-up to the run, the Project 1000 team will collaborate with partners, sponsors, and individuals passionate about making a difference. This initiative forges a path beyond the finish line, breaking down barriers, sowing seeds of community prosperity, and igniting the flame of individual aspiration. Supporters can follow Natalie’s incredible journey in real time through her social media channels, contributing to the cause through donations, sponsorships, and active community engagement.
