Adidas’ All-New Sportswear Label Unveils X_PLRBOOST – A Fresh Sneaker Built For Everyday Explorers

• Born from sport worn for style, X_PLRBOOST takes inspiration from the iconic Ultraboost, boasting a clean cut, lifestyle design exclusively for adidas Sportswear
• Made in part with recycled materials, the new sneaker fuses innovative tech with comfort-first features and stylish accents to keep the next generation of explorers supported on the daily beat
• The sneaker will be available worldwide from April 6 in stores and on adidas Sportswear adidas.com.sg/sportswear

Singapore, April 6, 2023 – Today, adidas announces the latest addition to its all-new Sportswear line – X_PLRBOOST (available at www.adidas.com.sg/sportswear)– an everyday sneaker built for the next generation of explorers. Set to level up comfort and provide optimum fit, the silhouette is born from the brand’s leading Ultraboost 1.0, blending its leading running technology with fresh lifestyle detailing to unlock a design that works for all of life’s adventures. Made to transcend seasons, the shoe is a hybrid of technical features and stylistic expression, maintaining a neutral design code to become an understated wardrobe staple that wearers will keep going back to, every day.

Channeling adidas Sportswear’s DNA, comfort remains core, largely through the sneaker’s in-built full-length cushioning. With BOOST defined as one of the most comfortable compounds in the sneaker industry, two pieces are tactically sandwiched between a TPU frame in the midsole to provide additional comfort and responsiveness. Building on the BOOST incorporated in its base, the added molded heel keeps the foot locked in and works with the soft neoprene collar to enable ease and added comfort of slipping the shoe on whenever the moment calls.

Made in part with recycled materials, the shoe maintains a premium look and feel, accentuated through a modern engineered mesh, combination of textures on the shell exterior and contrasting coloured design codes. Leaning on the iconic first Ultraboost design, the new model takes on a smoother all-round shape, keeping it clean with subtle finishes to enable easy pairings across a number of occasions – from city exploration during the day, adventures whilst outdoors or kicking back with friends. Meanwhile, the bold pop of color on the heel, two-tone rubber outsole and stand-out three stripe logo tag bring an added stylish edge to the sneaker.

adidas Sportswear’s X_PLRBOOST retails for $289 and will launch on April 6 on adidas Sportswear at www.adidas.com.sg/sportswear, via the adidas app and at select retail stores:

• adidas Brand Centre Orchard
• adidas Marina Bay Sands
• adidas Suntec City
• adidas Vivo City BCS+ (L1)
• adidas ION Orchard
• adidas Bugis Junction