ASICS Gel-Kayano 25 Helps Runners Go The Distance

NEXT-GENERATION TECH OFFERS REINFORCED STABILITY AND PROTECTION FOR LONG-DISTANCE RUNNERS

On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO, which has set the benchmark for long-distance running performance since 1993.

Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of  the GEL-KAYANO series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.

Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO series lighter and more responsive, without ever compromising on stability.”

GEL-KAYANO 25

GEL-KAYANO 25 features the new FlyteFoam Lyte and FlyteFoam Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.

NEW AND IMPROVED FEATURES

• FlyteFoam Lyte is the next generation of ASICS lightweight and responsive cushioning technology. The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.
• FlyteFoam Propel is ASICS’ newest patented[2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL technology, the GEL-KAYANO 25 works with the runner’s foot to provide superior shock absorption.
• All-new Two-Layer Jacquard Mesh Upper offers a breathable,  premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.

ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29^th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.

Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”

The GEL-KAYANO 25 will be available globally from June 1^st, 2018 at ASICS retail (ASICS STORE Plaza Singapura, ASICS STORE Suntec City &ASICS STORE VivoCity) and online stores. RRP: SGD 259

To learn more about ASICS, please visit: https://www.asics.com/sg/en-sg/kayano25

Reference: ASICS Media Release