Created By Women For The Female Foot – The ULTRABOOST 22 Manifests ADIDAS’ Ongoing Commitment To Its Female Running Community

• The all new adidas Ultraboost 22, created by our all women team, has been tailored to the female foot by leveraging female foot-specific insights
• Tapping into an online anatomy database of 1.2-million-foot scans, key areas of the Ultraboost were refined and re-engineered to create a 360-degree female fit improvement to meet the demands of our female runners’ feet
• The new upper and LEP torsion system combine with the iconic BOOST midsole to deliver supreme energy return, 4% more than the Ultraboost 21 for women
• adidas Ultraboost 22 is available via the adidas app, com.sg and in selected adidas Performance stores from December 9

Singapore, December 3, 2021: adidas Running has unveiled the adidas Ultraboost 22. The latest addition to the iconic Ultraboost line-up provides runners with 4% more supreme energy return than the Ultraboost 21 for women. Designed with our oceans in mind, it includes a CONTINENTAL™ natural rubber outsole and an upper made with yarn containing 50% Parley Ocean Plastic.

The launch represents a key milestone in adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community of women. The new Ultraboost 22 was informed by women-specific insights to provide runners with a shoe that is specifically comfort tailored to their feet.

DESIGNED FOR THE FEMALE FOOT

Our all-women team of designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which marks the biggest update to the Ultraboost line-up yet. A shoe which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.

Tapping into women-specific insights and using an online anatomy database of 1.2-million-foot scans, conducted and analysed by footwear and technology researchers Jura, Žabkar & Džerosk (2019), our design team identified key differences across instep height, heel anatomy and females’ gait cycle trends and re-engineered and refined the Ultraboost last to better reflect the female foot. The new last, born from the foundations of the signature S-curve UB21 last, was fine-tuned to create a narrower heel pocket, shallower forefoot profile and lower instep area, whilst the newly refined outsole is designed to help you say goodbye to overpronation.

The adidas Ultraboost 22 features:

• Energy Return – the new upper and LEP torsion system combine with the iconic BOOST midsole to deliver superior energy return, 4% more than the Ultraboost 21 for women.
• LEP – the adidas Linear Energy Push is an evolution of the torsion system which works in harmony with the boost midsole and the newly designed outsole for a responsive ride.
• PRIMEKNIT+ – the refined PRIMEKNIT+ forged zones are made with yarn containing 50% Parley Ocean Plastic, providing an adaptive fit.
• 360° fit improvement based on the female anatomy – the fit is based on a new last built on female anatomical insights. It reflects a narrower heel, a lower instep and keeps the unique S-curve heel. It is designed to work in harmony with the heel counter to let the Achilles tendon move more freely.

Nora Wilimzig, Senior Product Manager, adidas Running, said: “We created the adidas Ultraboost 22, by taking a more holistic approach to the way we design our running shoes. The Ultraboost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness.”

Shaunae Miller-Uibo, adidas athlete and two-time Olympic champion, said: “The Ultraboost 22 represents an exciting step for adidas Running and shows the brand’s continued commitment to provide all runners with the best product in order to support them in achieving their personal goals. As an athlete, seeing brands innovate and push boundaries inspires me to do the same. It’s great to know that I have the support I need every step of the way.”

 SUPPORTING THE COMMUNITY 

 To celebrate the new silhouette and support the adidas Running community with reaching its goals, adidas Running will launch a variety of exciting updates.

• The HI ENERGY playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on December 11 Spotify here.
• As part of the launch, there will be a SOCIAL CONTEST held between December 17 – 24 on adidas Runners Singapore Facebook page, where participants will stand a chance to win a pair of the Ultraboost 22. Follow the page here for more information.

The adidas Ultraboost 22 will launch in a magic mauve colourway, retailing at S$260 and will be available exclusively to Creators Club members on December 2. The adidas Ultraboost 22 will be available via the adidas app, adidas.com.sg and at selected Performance stores below from December 9.

• adidas Performance, Bugis Junction
• adidas Performance, Causeway Point
• adidas Performance, ION Orchard
• adidas Performance, JEM
• adidas Performance, Jewel Changi Airport
• adidas Performance, Marina Bay Sands
• adidas Performance, OG People’s Park
• adidas Performance, Paragon
• adidas Performance, Suntec City
• adidas Performance, Waterway Point
• adidas Performance, VivoCity

To find out more, please visit: adidas.com.sg/women–running–shoes. Follow the conversation on Instagram and Facebook using #adidassg #adidaswomen #adidasrunning #ULTRABOOST @adidassg @adidasrunning and @adidaswomen.