Fitbit Aria 2: Wi-Fi Smart Scale with Industry-Leading Accuracy

SINGAPORE – August 29, 2017 – Fitbit, the leading global wearables brand, today unveiled its Fitbit Aria 2TM Wi-Fi Smart Scale, reengineered for improved accuracy and easy setup via your smartphone’s Bluetooth connection, helping you track and understand your body composition including weight, body fat percentage, lean mass and BMI. By syncing your data from Aria 2 with the Fitbit app, you can see all of your stats in one place making it easier to track your progress and get results. Aria 2 will be available starting in October 2017.

“Our users have great success when using our app, trackers and scale together to help achieve their health and fitness objectives, with 70% of daily Aria users losing weight in the first six months,” said Jon Oakes, VP of Product at Fitbit. “With a simplified set-up improved accuracy, Aria 2 is a complement to the Fitbit portfolio of leading health and fitness products, giving you another tool to stay accountable and be empowered to achieve your goals.”

Industry-leading accuracy, simplified setup and sleek design

Fitbit Aria 2 has been reengineered for greater accuracy, easy setup and an improved interface to get you started faster on your health journey:

• Industry-leading accuracy: More accurately measure your weight, track your body composition, and view your results in the Fitbit app to see your trends and if you’re gaining muscle, burning fat and achieving long-term results.
• Quick and seamless setup: Use your smartphone’s Bluetooth connection for a quick and easy setup and compatibility across more Wi-Fi networks; stats sync automatically to your Fitbit dashboard.
• Improved and modern design: With a striking sleek profile and bright display to view your stats, the updated interface now includes personalized icons and greetings for added motivation.
• Supports multiple users: Aria 2 will recognize eight different users so you don’t have to worry about family members or roommates seeing your stats – all of your data stays private.

Get a holistic view of your health with Fitbit

One of the biggest advantages to tracking your weight metrics with Aria 2 is that it works seamlessly with all Fitbit devices and the Fitbit app so you can view all of your activity, exercise, sleep, heart rate, nutrition, weight data and trends over time. Through the Fitbit app, you can also log your nutrition, use calorie coaching to see how many calories you’re burning versus consuming in real-time, and compare your food consumption and exercise against your weight trends to stay on track.

“Fitbit provides a more complete picture of your health by showing how everything you do throughout each day contributes to those numbers,” said Dr. David Katz, nutrition expert on the Fitbit Advisory Panel. “With this greater contextualization, you can create a more targeted weight loss plan and develop a deeper understanding of the connection between the stats you’re seeing on the scale and the data on your wrist – helping you attain and maintain long term results.”

To help you on your health journey, the Fitbit app offers additional personalized guidance, support and tailored insights to help you reach your goals:

• Personal Goal Setting: A step-by-step process will help you create achievable goals based on insights from your data, and health and fitness objectives. Fitbit data shows the majority of Aria users who weigh themselves daily and set a weight loss goal will lose weight in the first 3 months.
• Community encouragement: Use the new Community section of the Fitbit app to join groups of like- minded individuals focused on Healthy Eating or Weight Management (from maintenance to weight loss) to find tips and inspiration as you progress along your path to better health. Receive badges as you reach milestones, share inspirational moments on Feed, or challenge yourself, friends and family to reach your goals.
• Guided Health Programs: With the new Kick Your Sugar Habit program coming later this year, receive tailored guidance, health and fitness insights, and educational tools over the course of four- weeks to learn how to reduce your added sugar consumption and develop healthy eating habits.ii Additional fitness, nutrition, wellness and sleep programs will be introduced over the course of the next year.You can also sync your data from popular apps like Lose It!, MyFitnessPal and more with the Fitbit app to ensure you capture all aspects of your health and nutrition.

Pricing and availability

Fitbit Aria 2 will be available in black and white on Fitbit.com and select online retailers for S$198.00 from October. Aria 2 will be available in stores including Challenger, Harvey Norman and Best Denki.